Entrepreneur, investor and actor Oliver Trevena brings his extensive experience across wellness, entertainment, and consumer brands to the company behind NUR, a self-operated, multimodal AI platform for sports, recovery, and wellness.
LOS ANGELES & RIYADH — 21Oct 2026 — Amplifai Health, an AI and data company pioneering thermal intelligence solutions, today announced the appointment of Oliver Trevena as Advisor and Brand Ambassador. The appointment supports the US expansion of NUR and a shared ambition to make proactive, personalized wellness more accessible.
Trevena is an entrepreneur, actor, and investor who has invested in and helped build over 30 brands across wellness,sports, and technology. These include Next Health, Superpower, NeoGenesis Capital, Myodetox, DOGPOUND, and CardVault by Tom Brady. Drawing on his experience building consumer businesses and his extensive network across wellness, sports, and entertainment, Trevena will support NUR's US expansion through strategic partnerships, brand positioning, and commercial growth opportunities.
NUR is a self-operated, multimodal AI platform that leverages thermal imaging to provide a more complete picture of the body's condition and recovery. Through its guided scanning technology, users can independently capture thermal images without requiring dedicated staff for each session, making regular monitoring more accessible and scalable.The platform integrates multiple data sources to help sports and wellness professionals monitor changes over time and make more informed decisions about training, recovery, and overall physical wellbeing.
“We’re making thermal imaging as easy as stepping on a scale,” said Dr. Meshari F. Alwashmi, CEO and Co-founder of Amplifai Health. “Thermal imaging reveals temperature patterns and asymmetries that the eye cannot see, helping professionals identify areas that may need attention and track changes over time. NUR combines those insights with other data to support more informed training and recovery decisions. Oliver shares our vision for making this intelligence part of everyday health and performance.”
As Advisor and Brand Ambassador, Trevena will help shape NUR’s market positioning, develop strategic partnerships, and expand its presence across professional sports, performance facilities, and wellness providers.The collaboration brings together Amplifai Health’s technical and clinical foundations with Trevena’s expertise on the evolving needs of the wellness market.
“I believe the future of wellness is proactive, personal, and built around understanding our own bodies,” said Oliver Trevena. “What excites me about NUR is its potential to make that understanding more accessible and useful. Whether you’re an athlete focused on performance or someone investing in everyday wellbeing, better information can help you make more informed choices. I’m excited to build that future with Meshari and the team.”
Amplifai Health’s expansion into sports and wellness builds on its work in clinical screening. Its diabetic foot screening product, TFscan, has received Saudi Food and Drug Authority marketing authorization. The company’s investors include ASICS Ventures, Wa’ed Ventures by Aramco, Techstars, Plug and Play, and KAUST Innovation.
About Amplifai Health
Amplifai Health is an AI and data company that turns thermal imaging and complementary data into insights for healthcare and human performance. Its products include TFscan for diabetic foot screening and NUR, a self-operated, multimodal platform for sports, recovery, and wellness. Amplifai Health is building technology to make objective health information more accessible globally.
For more information, visit amplifaihealth.com
Media contact:
contact@amplifaihealth.com